R&D : shaping the Future of Innovation
At 01 Innovation, we believe that progress comes from experimentation, curiosity, and continuous learning. Our R&D Lab embodies this philosophy, providing a dedicated space to test, explore, and validate emerging technologies. By pushing boundaries, we gain strategic insights into the digital trends that will shape tomorrow’s world.
The Lab : a Hub for Innovation and Experimentation
At 01 Innovation, the Lab is a space where creativity, technology, and collective intelligence come together to explore, experiment, and share. It produces valuable content and tools designed to simplify complexity and drive innovation.

🔹 Innovative Tools
Our designers create gamification-based tools—such as Agile Gardener, Shifter, Design Fiction, and User Jumanji—to make complex concepts more accessible and engaging.
🔹 Cutting-Edge Experiments
We develop hands-on experiments, like HAL-1 (our virtual assistant), to explore the evolving relationship between humans and machines—spanning emotions, automation, and technology.
🔹 Acculturation & Knowledge Sharing
At 01 Innovation, knowledge grows through sharing. Our interactive learning sessions help teams understand and embrace emerging trends in an engaging, educational format.
🔹 Thought Leadership & Publications
Through insightful articles and research series (such as the Surirobot/HAL-1 Saga), we share our expertise, convictions, and forward-thinking insights with the wider innovation ecosystem.
How the Lab works : from Ideas to Innovation
The Lab is a dynamic space where new uses and emerging technologies come to life. Whether through in-house initiatives or strategic partnerships, we explore, experiment, and bring ideas to reality.

🔹 Spotting Emerging Trends
Every six months, we analyze and prioritize emerging topics, identifying the technologies and trends that will shape the future. Through design fiction workshops, we co-create possible future use cases, involving our team and sometimes our clients to anticipate their societal impact.
🔹 Project Selection & Team Formation
For each selected concept, we establish a structured project framework, assembling a hybrid design-tech team. A minimum viable product (MVP) is defined as the focus of the experimentation.
🔹 Iterative Development & Knowledge Sharing
Projects advance through agile iterations, each with clear objectives. Throughout the process, we document findings, publish insights, and share learnings with our community to fuel continuous innovation.